83%
of luxury homebuyers say design and aesthetics matter more than size or price.
Luxury Portfolio International, 2023An $8 billion luxury market, moving faster than the tools built for it.
Scottsdale and Paradise Valley rank among the top five US luxury markets, and 80%+ of buyers now start on Instagram, Pinterest, and Architectural Digest — often months before they contact an agent. No real-estate platform connects that visual inspiration to live listings. HausMatch is the bridge.
Two anchors
A high-intent market, moving fast.
$8B+
Scottsdale luxury market
Scottsdale and Paradise Valley rank among the top five US luxury markets. Year-over-year price growth has outpaced both LA and Miami.
80%+
Start with visuals
High-end buyers begin with visual inspiration on Instagram, Pinterest, YouTube, and TikTok — often months before they contact an agent.
Market validation
What buyers already tell us.
80%+
of buyers say photos are the most important factor when choosing which homes to view.
National Association of Realtors, 2024
3×
more engagement on visual content vs text in property listings.
Zillow, 2022
97%
of Pinterest's top searches are unbranded. Users search by style and feeling, not brand or keyword.
Pinterest, 2023
Why now
Three forces converged in the last 18 months.
01
Consumer AI crossed a threshold.
Visual models like CLIP and modern multimodal systems made aesthetic similarity search cheap and fast. The demo that returns six match listings in under three seconds would have needed a GPU farm in 2020.
02
Real estate search didn't keep up.
MLS feeds still describe properties with the same fields they did in 1995. The gap between how buyers feel about homes and how the search engine understands them is a decade wide.
03
Inspiration moved to images.
Pinterest, Instagram, and TikTok are where luxury buyers now discover what they want. That behavior has no native path into a listing service. HausMatch is the bridge.
See the product
Working prototype. Live, end-to-end.
Upload a photo, watch the match engine read its visual DNA, browse the six closest real listings across Paradise Valley and Scottsdale.
The back end is still seeded on mock data; the front end is the real thing. Phase 1 replaces the mock set with a live CLIP pipeline on the full MLS feed.
Demo the app →
hausmatch · discover
The team
Operators who've already built this kind of thing.
Daniel Lombard
FOUNDER & CEO
Real estate and product lead. Spent years watching buyers walk away from homes that were right on paper and wrong in person. Built HausMatch to close that gap.
Julius Bond
CO-FOUNDER & COO
Founder and COO of Equiceutica. Board member, Veterinary Cannabis Society. Executive playbook for scaling disruptive companies through complex, emerging markets.
Greg Dunaway
OPERATING PARTNER · PRAXIS
Brand and positioning strategist. Fifteen years building category narratives and launching companies through experiential marketing, PR, and investor comms — work recognized by Silver Quill and PR News. Managing Partner at Praxis. On HausMatch, Greg owns brand positioning, the Compass partnership story, and day-to-day execution.
Justin Morrow
CTO · VIA PRAXIS
Operator-builder. Fifteen years shipping software and running physical operations — most recently as the sole technical builder of CultOps, the seed-to-sale system now live in multi-site cannabis production. Managing Partner at Praxis alongside Greg. On HausMatch, Justin owns technical architecture, the visual-match engine, and delivery end-to-end.
How this is being built
HausMatch is the company. Praxis is the build partner.
Praxis handles product engineering and AI infrastructure through commercial launch. Greg Dunaway (Managing Partner, Praxis) is operating partner on HausMatch and the day-to-day contact. Justin Morrow leads technical architecture through the Praxis engagement.
This structure lets HausMatch move at build-shop speed without carrying the full-time engineering cost of a seed-stage team.
Get in touch
Talk to the team.
Deeper materials and a working demo are available on request. The best way in is a short conversation.